BUILDING COMPETENCE SERIES 16

Lecture on " BEHAVIORAL ECONOMICS" DATE : 06 November 2024

Pleased to inform that the lecture on Behavioral economics went very nicely at UNZA on the 6th Nov, with more than 150 students from various universities including visiting students from abroad . The students were mesmerized for an hour with a dose of radical thinking and as usual came up with some interesting questions. What was striking were the questions of linking the concepts to practice with some students asking how the concepts of behavioral economics can be used for business as their dreams of becoming entrepreneurs.

Building Competence Series - 15

Lecture on " BLUE OCEAN STRATEGIES" DATE : 18 SEPTEMBER 2024

The final of the three series building competence on Sales Strategies was on Blue Ocean Strategy. There were a total of 84 participants most of them students of UNZA and rest from the Industry. The lecture gave a holistic view of business strategies explaining about market environments, Ansoffs matrix and Porters Generic Strategies which were a recap of the previous series. The presentation on Blue ocean strategy by KJ covered conceptual inputs as well as an explanation of a framework on how organizations can develop Blue ocean strategies.

What was interesting was the intelligent questions raised by the students which were reflective of a clear understanding of an abstract and critical topic like the Blue ocean strategy. It also evidenced the intellectual prowess of the students and the ability to rise up given the right platform to develop. This event culminates the three series program on sales strategies and BCS 16 will be announced shortly in upcoming month.

Building Competence Series - 14

Sales Concepts - Level 2 Venue: GSB, UNZA Date : 24 May 2024 18:00 to 20:00 hrs

The lecture is part of the Building competence series aimed at national competence development taken by KJ in collaboration with University of Zambia ( Graduate School of Business) and its student union, Zambia Association of Manufacturers and Lusaka Chamber of Commerce and India Zambia Business Council. The event was sponsored by 260 brands who provided with refreshments and snacks to the participants.

The lecture started at 18:00 hrs and KJ explained various key sales strategies and pricing dynamics starting from the effects of laws of demand and how sales managers need to be wary of the applicability of market dynamics related to elasticity of demand vs pricing. Later KJ covered Ansoff matrix giving insights into what sales strategies must be followed by organizations to pitch in different markets and products. The lecture ended with a discussion on Porters generic strategies to identify how products can be positioned in the market. The event was a grand success with an attendance of 128 participants mostly from the Industry and students of management .

Dr Lubinda Habazoka Director of the Graduate school of Business, UNZA graced the occasion and motivated the students to learn more from the Building competence series collaboration with the industry as these insights incorporate practical examples of how concepts can be used in industry. 260 Brands conducted a quiz after the lecture and distributed prizes and also provided snacks and beverages to all the participants.

The lecture was well received and lots of smart questions were posed by the participants. KJ explained that this was the 2nd of the 3 series on sales concepts. Upcoming Series 15 lecture ( TBA) shall be on Blue ocean strategy which shall be useful for both sales and marketing executives, middle and mainly senior management.

Building Competence Series - 13

Sales Concepts - Level 1 Venue: GSB, UNZA Date : 25 April 2024 18:00 to 20:00 hrs

The lecture is part of the Building competence series aimed at national competence development taken by KJ in collaboration with University of Zambia ( Graduate School of Business) and its student union, Zambia Association of Manufacturers and Lusaka Chamber of Commerce and India Zambia Business Council. The event was sponsored by 260 brands who provided with refreshments and snacks to the participants.

The lecture started at 18:00 hrs and KJ explained various key sales concepts and sales funnel . The event was a grand success with an attendance of 138 participants mostly from the Industry and students of management . The lecture was well received and lots of smart questions were posed by the participants. KJ explained that this would be the first of the 3 series on sales concepts. Upcoming Series 14 lecture ( TBA) shall be on core sales strategy which shall be useful for both sales and marketing executives, middle and senior management.